If you’re in the process of building a website, you may have consulted with content managers. And if so, they’ve probably told you that the key to generating traffic and revenue on your site is to build high-quality links.
But how, exactly, do you build those links?
Also known as “backlinks”, content links are absolutely crucial to building up your rank on the web. When Internet users search for something in your niche, you’ll want your website to show up at the top of the results – but you’ll have to climb quite the ladder to get there.
That’s why this Content Hourlies guide is available to show you the best way to build backlinks for your site’s content. No matter what niche, industry, or organization you write for, building links is essential – and here’s how to do it.
Build the Right Kind of Links
Just having links in general won’t guarantee a higher ranking for your site. In fact, having poor or uncredible links can even hurt your chances of success. When making backlinks on your site, you want to make sure it comes from the right source. Here’s a quick rundown of what kind of links you should be searching for:
- Links from trustworthy and reliable sources (Major companies in the industry, trusted brands, authority sources, and news sites)
Links that will encourage traffic between your site and theirs
Links that have already been established as credible within Google’s PageRank
Stay Away from the Wrong Kind of Links
It’s just as important – if not more important – to know what kind of links NOT to use when creating your backlinks. Stay away from links that are acquired in the following ways:
- Links with dozens of similar links next to them
Links that are paid for
Links that are too easily acquired
Now that you understand the do’s and don’ts of link acquisition, the next step is to create important, relevant, and credible content. There’s an old saying in the Internet marketing industry that goes, “Good links are earned”. This is very true, and here’s how you can start building up a reputation with your niche on the Internet.
Learn By Example
The best way to get started with creating good content is to search for relevant content that already exists. For example, if you are looking to publish a blog about the best skateboards on the market, you may want to search for “The best skateboards on the market”, or “Where can I buy the best skateboard”.
When you see your results, make sure to research them thoroughly. Why are those results showing up first? What are they bringing to the table? And, more importantly, how can you do better than them? What can your brand deliver that the other brands fall short on?
With content creation, it really helps to know your competition. Others in your niche may have established themselves, but that just gives you more ammo for entering the scene as a true powerhouse with your content.
Get to Know Your Industry!
The Internet is a competitive place, and you need to go above and beyond to give yourself the edge. If you really want to put your content on top, don’t be afraid to reach out to the experts. Conduct some interviews with industry experts or those who have great influence in your niche. You can even spend some time collaborating with greater-known leaders in the industry to gain some special tips.
Stick with the regimen, stay true to your content, and always be thinking about how to go above and beyond. Through your hard work and effort, and by knowing how to pick the best backlinks, you can establish yourself as a leader in your industry. Don’t be afraid to learn and grow along with your niche!